This review is about who your website brings in. Your homepage has a real dedicated "Trusted solar contractor" section with its own call to action, and real photos of a solar installation. None of it shows up in search. Google tracks exactly two searches for the whole domain, and neither is solar. It's all detailed below, with what to do about it.
Two searches, total. One is a real local competitor's business name, and the other is a generic electrician search. Neither mentions solar.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| electricians galway | 170 | 31st, on the homepage. Zero visits. | 31st |
| parkmore electrical | 170 | 41st. A different company's name. | 41st |
The site's own title tag reads "MDE Electrical and Solar | Domestic, Commercial, Industrial and Agricultural Electrical and Solar Services in Galway". That's a genuine, deliberate solar positioning, backed by a real homepage section built specifically to sell it. Google has currently matched none of it to a single solar search.
The electrical side of the business ranks, thinly, for its own trade. These are the specific reasons the solar side doesn't rank at all.
None of this is a design problem. The real content and the real 25 years of trust are already there. What's missing is a standalone solar page with Galway built into it, and a sitemap to help Google find it.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
0 of the domain's 2 tracked keywords are solar searches.
34 real sites already link to the domain, currently unused for solar visibility.
0 monthly visits currently reach the site through any search at all.
There's no solar traffic number worth projecting yet, because no page currently targets a solar search. What's already true is the harder part, 25 years of real local trust and a 34-site link base, exists. You know your close rate and your average solar job value. Once the dedicated page exists, that's the point this becomes a numbers conversation.
Every month without a dedicated solar page is a month a competitor electrician who adds one first gets the head start on ranking for it, in the same Galway market this business already has 25 years of trust in.